Instructions For Ecommerce SEO
Keyword research
Understanding Keyword Research
- Brief intro on why keyword research is crucial for SEO.
- How it helps in understanding user intent and improving site visibility.
Tools for Keyword Research
- Overview of popular tools: Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, etc.
- Brief description and pros/cons of each tool.
Search intent
Introduction to Search Intent
- Define search intent and its significance in SEO.
- Briefly explain how search engines use intent to rank pages.
Types of Search Intent
- Informational Intent: Users looking for information (e.g., “how to train a dog”).
- Navigational Intent: Users trying to find a specific site or page (e.g., “Facebook login”).
Site structure
- User Experience: Intuitive navigation keeps users engaged.
- SEO Benefits: Better site structure leads to improved crawling and indexing by search engines.
- Link Equity: Distributing page authority effectively through internal links.
Page speed
File Sizes:
- Large images and files can slow down load times. Compress and optimize assets.
Server Performance:
- The server’s speed and capacity to handle requests directly impact load times.
Browser Caching:
- Storing files in the user’s browser can speed up repeat visits.